Both are significantly less expensive than the Apple iPad models they compete with. (Actually, you can buy the original Fire for just $160 now.) And new to the family is the 8.9-inch Kindle Fire HD, which will ship in both Wi-Fi ($299) and 4G ($499) versions. Filling in for last year’s Kindle Fire is the Kindle Fire HD, a $199 7-inch tablet that replaces the original Kindle Fire and competes directly with the recently released Google Nexus 7 and the expected Apple iPad mini, which will no doubt cost hundreds more. With the second generation Kindle Fire devices-and, yes, there is more than one model this time around-Amazon is kicking that partially imaginary superiority to the curb.įor 2012, Amazon is introducing the Kindle Fire HD lineup, a second-generation family of Kindle Fires that includes two or three members, depending on how you look at it. To date, Apple and its ardent fans have been able to justify the firm’s lofty pricing by claiming that the products were superior, and that users were even smart to spend more up front.
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This is nothing less than a full frontal assault on Apple’s iPad strategy. This time around, Amazon isn’t just beating Apple on price-and by a wide margin: Remember, you could buy one version of every single Kindle model last year, or four devices, for less than the price of one iPad-they’re going after the iPad on tech specs and functionality too.
What would happen to the iPad if Amazon released a Kindle Fire that could actually stand toe-to-toe with Apple’s device? But the truth is out there: Even with this underpowered and somewhat crippled device, Amazon quickly seized over 20 percent of the media tablet market, breaking off a huge chunk of Apple’s supposedly unassailable market share. Do the new Kindle Fire HD tablets have what it takes to knock Apple down a notch?Īmazon’s first generation Kindle Fire, launched late last year, is widely derided by the Apple fanboy set for supposedly not being an iPad competitor, let alone an iPad killer. Amazon today announced a second generation Kindle Fire lineup, the Kindle Fire HD, upping the stakes not just for the Apple iPad market leader but also for Microsoft’s up and coming Surface RT tablet.
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